The US Collegiate Road Nationals were held in Richmond, Virgina in May 2014. Come see the UCI World’s Championship in 2015.
Named for the oldest national park in the Netherlands, our hand-made embrocation encourages you to go outside – in just about any weather.
If you’ve never used embro before, Veluwezoom is just for you. It has a light woodsy scent that, like everything we sell at Road Holland, does not scream cyclist. Your legs will feel it but the rest of your crew won’t be all hot and bothered by an overly pungent scent that makes them gasp for air even before they’ve saddled up.
Veluwezoom Embro is hand-made in North Carolina by some very good friends of ours. One tin contains approximately 3 oz and with typical application amounts, should last for the duration of a cold weather riding season.
It’s not by accident that we chose the names Amsterdam and Rotterdam for our newest Road Holland jerseys. These two garments represent the current height of our knowledge about how to make outstanding cycling gear. Only the names of the 2 biggest cities in the Netherlands would fit.
We launched Road Holland in 2010 with 4 jerseys – a long and a short sleeve style for men and women. As we had no fashion experience, it was a big achievement – getting the fabric right, refining the cut, and adding the little details that make a jersey stand out from the rest of the peloton all took loads of time and effort. In the end though, the hard work paid off and the market responded with an overwhelming YES to our products. We kept going.
Right about this time last year, we realized we needed to step up our product line in a big way. The dropping temps highlighted the opportunity to make a serious and stylish jersey that performed as well as a jacket. We undertook a long search for the fabric and worked throughout 2013 refining prototypes. In the end, we settled on a soft-shell like 68% poly, 28% Merino, 4% spandex blend. While the material is tough and will wear like iron over time, it’s not windproof so we added polyester “storm” panels in the front core section. We re-thought our standard 3 + 1 pocket design and settled on 2 larger outside pockets and an exterior zippered pocket with a 5” opening. The result is more than enough room to carry rain shells, gloves, hats, and other cold weather necessities. The 5” wide exterior pocket will fully encase a large smartphone and provides an eyelet passthrough to the main body of the jacket for routing headphone cables. Other details on the jacket include velcro closable cuffs and a cinchable waist.
It’s easy for a brand to rest on a color scheme – everyone knows Road Holland is all about orange and we’ve used it for all of our seasonal line-ups in one way or another. To keep things fresh, we broke with our tradition yet chose one of the most traditional cycling colors of all (but oddly not present in cycling apparel) – Celeste Green. According to Wikipedia, the fountain of Internet knowledge, “Contradictory myths say Celeste is the color of the Milan sky, the eye color of a former queen of Italy for whom Edoardo Bianchi made a bicycle (the crowned eagle of the company logo is an adaptation of the former royal crest) and that it was a mixture of surplus military paint. The shade has changed over the years, sometimes more blue, then more green.”
Whatever the derivation, Celeste is a Road Holland style color – unique without being flamboyant. As we like to say around our office, anyone who sees you in an Amsterdam or Rotterdam this winter will be “Celeste green with envy.”
When we set out to create the Noordwijk, we thought about all the vests we’ve worn when cycling. Too often they were functional but not forgettable. Meaning, once we were done with them, they took up way too much space in our jersey back pockets. They were bulky and over-designed. It made deciding to wear one a tough call. Would we rather suffer the wind chill for a bit but not have to carry the vest around for the rest of ride? Or would we rather block the wind but deal with a huge bulge of fabric when temps warmed up to make a vest not necessary.
With the Noordwijk, you don’t have to make that decision. For our first foray into outerwear, we’ve chosen a super light 100% polyester wind-blocking fabric that is everything you need and nothing else. With a simple design and reflective logo accents, the Noordwijk is just as serious and stylish as the rest of the Road Holland line-up.
The Noordwijk features breathable mesh side panels, a side-seam credit card sized pocket, and a lined collar. The back hem is elasticized to ensure a close fit. Best of all, it packs down next to nothing. Depending upon how much you carry, it could even go in your saddle bag.
The Noordwijk is available in two distinct color schemes – Road Black with Bright White accents and Road Black with a Carolina Blue mid-section. And of course, they’re made in the good old U.S. of A.
Because of our affiliation with Road Holland, at S&S, we’re hyper-alert for active gear makers that have an eye for serious style. We love it when companies realize that life off the field, off the court, or off whatever playing arena suits your fancy, is just as important as life on it.
So here’s one that just made our docket for golf – Turtleson. It makes an impressive range of apparel designed for on and off the course (or as they say it, “From the links to life.”).
S&S readers know about my newfound appreciation for golf so I took a keen interest when the catalog showed up at my house last week. I don’t know who Greg and Chet are (they may very well be the handsome couple in many of the photos) but I like the way they write:
We’re golfers. Our company creates world-class performance apparel for men and women. Our gear is available in the finest golf shops and resorts across the country.
We’re also husbands, fathers, friends, and active members of our community. We understand that before and after a great round of golf, life happens.
More than just performance gear in your locker at the club, you also need clothes you can count on in your closet at home. That’s why we are so proud of our brand. Turtleson takes you effortlessly from the foulest St. Andrew’s tempest to a relaxing weekend getaway with family and friends. We make apparel for how we live our lives, both on and off the course.
They nailed it. I don’t want to look like I’m on the PGA tour when I step up to the tee-box. You won’t find me in blade sunglasses, wide white belts, and skin tight polos. One backswing and my cover would be blown anyway.
Turtleson’s threads have a preppy but fresh feel that will surely be at home in my closet. Golf – Turtleson – Me… Hey, it’s the missing link…